Safety Guru has appointed Niki Cooke to the newly-created function of chief income officer because the agency appears to be like to improve its platform.
The insurance coverage platform says Cooke will work carefully with head of analysis Adam Higgs to spice up the adoption of its comparability providers and add new capabilities primarily based on adviser and buyer wants.
It provides that Cooke brings “her appreciable expertise in supporting adoption and deployment of market altering know-how to advise companies who need to be at the forefront of innovation”.
Safety Guru is a technical platform for advisers and suppliers within the safety and life insurance coverage market, which offers benchmarking comparability instruments and evaluation throughout a variety of safety contracts.
Safety Guru’s Higgs says: “Niki brings excellent experience in consumer relations, having occupied senior middleman roles at Twenty7Tec and Intelliflo.
“Niki additionally has helpful safety expertise from her time at iPipeline. This expertise offers her the knowledgeable data of the insurer and adviser markets in addition to the appliance of know-how merchandise.”
Cooke provides she joins the agency, “after the launch of Safety Guru Professional, which is designed to enhance shopper outcomes and improve adviser compliance, whereas on the identical time growing adviser revenue.
“This has attracted appreciable curiosity from bigger mortgage and wealth adviser companies, areas the place I’ve been capable of efficiently assist companies obtain optimistic change previously.
“Our intention is to assist advisers ship the very best safety recommendation and assist networks and different giant companies in assembly their shopper obligation obligations in addition to enabling strong repeatable recommendation processes throughout a whole lot or hundreds of advisers in every agency.”
Safety Guru founder Ian McKenna says: “Because the launch of Safety Guru Professional an growing variety of companies have contacted us to know how we may help put in place processes that may assist extra advisers give higher safety recommendation, improve their compliance processes, and meet their shopper obligation obligations.
“When persons are shopping for cowl to guard the folks they care about essentially the most, a greater final result is normally achieved by their being given a better-quality product, slightly than the most affordable possibility.
“Paying just some kilos extra regularly offers the client much better worth, thus specializing in a key shopper obligation final result.”